Social Media Research

Surprising findings from research I found today....

Paper:
Forecasting corporate credit ratings using big data from social media
By: Yuh-Jen Chen and Yuh-Min Chen
https://www.sciencedirect.com/science/article/pii/S0957417422012544

Finding:
"Social media represents an alternative method for financial institutions to determine corporate credit ratings. ... The experimental results of this research show that the accuracy of corporate credit rating prediction based on social media big data is higher than that of traditional financial report, corporate governance and macroeconomic indicators."

Just wow. Interesting to know that social media could provide results that are better than results using traditional financial statements/reports.
The study used social media data in Taiwan.
The paper assumes that individuals will provide their opinions on social media. 

In a statistics paper, I proposed research on the how well social media posts provide information on ethical culture and also predict business failure.