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Showing posts with label MarketingPaperPublishingPath. Show all posts
Showing posts with label MarketingPaperPublishingPath. Show all posts

Thursday, February 29, 2024

Another Paper in ResearchGate

 I added another paper as a preprint in ResearchGate. The paper was created from a PhD assignment (for Northcentral University's PhD-Level Business Environment course) to use theories to create a marketing plan.

Link: https://www.researchgate.net/publication/378555394_PaperForPublishing_MarketingArgumentsForUseOfMktgProf12-10-2022




















Thursday, January 18, 2024

Paper I submitted for publishing

#ThrowbackThursday

Today I remember one of my papers that addressed how professionals are used in development processes and issues that may arise on where they are placed in the process. The paper focused on marketing professionals in the product development process. I got the idea from my experience at a previous employer where I was asked to assist to improve the quality of requirements from a position/role in the Testing/Quality Assurance Group. Requirements development and testing are two phases of the software development process.

At that company, there was some confusion about my role (and the role of a few others in a similar position). I recall that I was initially assigned a task that was more suited for another role at a meeting. Someone else took the task.


Links to two previous posts on the paper:

Post: Marketing Paper,  https://fahmeenaodetta.blogspot.com/2022/12/marketing-paper.html

Post: Work To Continue, https://fahmeenaodetta.blogspot.com/2023/01/work-to-continue.html












Monday, February 20, 2023

Publishing Update 2/20

I received a few rejection letters. I need to find new journals to submit the papers to. Just as a lot of researchers say, publishing in academic journals is challenging. Here is the link to an example from one researcher: https://pubs.acs.org/doi/10.1021/acs.chas.0c00111

Journal Rejection Letter Fahmeena Odetta Moore





Sunday, January 15, 2023

Work To Continue

I continue work on my papers/articles for publishing tomorrow. Here is an interesting look at the history of one of my recent papers - the paper on arguments for how marketing professionals should be used in product development.

Marketing paper 1 Fahmeena Odetta Moore Marketing paper 2 Fahmeena Odetta Moore
Marketing paper 3 Fahmeena Odetta Moore Marketing paper 4 Fahmeena Odetta Moore
Marketing paper 5 Fahmeena Odetta Moore


Thursday, December 22, 2022

Where In The Process

While reading a paper on innovation for continuous product development, I discovered that there are different opinions about where the generation of ideas (innovation) should occur in the product development process. One model says that the creative ideas should be generated only at the beginning (see below). Another says it should occur throughout. This issue is somewhat similar to, and maybe related to, the use of marketing staff in the product development process - the subject of the marketing paper I submitted for publishing. In the paper, I looked whether marketing staff should be used only at the end of the process. Very interesting.

PD process

 

 

 

 

 

 


Saturday, December 10, 2022

Journal Articles For Publication Update

I received a few more updates from journals/publishers. I am excited about the update from Health Technology. I also submitted two articles for publication today - one is the completed article on involving marketing professionals early in the new product development process (the paper that started as a paper to use theories to create a marketing plan).

An excerpt from the marketing paper:

Marketing paper for publication Fahmeena Odetta Moore

 

 

 

 

 

 

 I submitted it to the Journal of Marketing Management.

From website of Journal of Marketing Management







Updates from the journals:

Response from Health Technology Fahmeena Odetta Moore






Response to journal submission Fahmeena Odetta Moore







After the rejection (directly above), I submitted the paper as a research commentary...

Information on Research Commentary submission








Wednesday, December 7, 2022

Responses From Journals

I received feedback from a few journals/publishers.

I received a courteous ("nice") letter from Health Technology Journal. The team there will discuss my submission and get back to me.

I received a rejection letter from another journal. It provided good feedback.
I think the editor was expecting a more extensive or thorough literature review. That organizational structure paper is based on only three articles not 20 or 30 articles like other papers. I think I need to identify/raise an issue or think of a way to make a more substantial contribution to the literature.

I am still working on the marketing paper. I am reviewing market research.

Letter from journal Fahmeena Odetta Moore

 

 

 

 

 

 

Response letter from journal Fahmeena Odetta Moore

 

 

 

 

 

 

 

Tuesday, December 6, 2022

Update Dec6

I am still working on the marketing paper. I like what I have so far.

So far, I have submitted about 5-6 papers for publishing. I used papers from 3-4 courses for those manuscripts. One of the courses was Business Environment - the course I was taking when stranded in New York. I actually started with that course because one of the assignments was to prepare a paper for publishing. As you may expect, another course was the Literature Review course. My topic was online reviews.

I could have started with the signature assignments since all my signature assignments were major papers. I will get to the signature assignments later. Those need to be published.

The review of papers in a course to determine which should be published worked well. I noticed themes. For example, I noticed that I focused on innovation during a part of the Business Environment course. That could be one of my research areas.

On the subject of themes, I am thinking of the theme in the 'Inside Fahmeena Odetta's Head' blogs. The webpages look different but they "belong together". Only the main blog - Blogspot - has a featured post right now. I would like to add a featured post to each blog. I will work on that sometime in the future. I tried to use the standard, out-of-the-box options for each blog.


Saturday, December 3, 2022

Marketing Paper

The marketing paper turned into a paper that argues for something. Drawing from my experience, I came up with the idea that marketing professionals should be involved earlier in the process.

I will submit the paper for publishing soon. I am working, working, working....

Marketing Argument Fahmeena Odetta Moore


 

 

 

 

 

Tuesday, July 5, 2022

Preparing Papers While In New York

The situation in New York was overwhelming, maybe more than the average person can handle. I managed to hold it together (stay sane), get to the library, research papers, write papers, and submit. For example, the post "This is a challenging week, but I will try to get my work done. I need to hold on to the reins....while I try to steady/calm the storm around me."
- https://fmoorephdbus7110.blogspot.com/2018/09/work-continues.html
reminded me of my situation then. The entire course blog is a record of what a stranded PhD student can achieve.

The papers turned out pretty well. I received very good grades. I thought of publishing a few, especially the paper that required theoretical analysis for a "hypothetical" published article.

The library was very helpful. I remember walking the aisles looking for books/resources for my papers. I even asked a librarian to pull old resources that were stored in a separate section of the library.

Of course, my background was also useful, maybe more than I realize. For example, I have a background in public management that was very useful for several assignments that dealt with management theories. Example:
Paper/Presentation:
Three Theories Compared
(Analysis of transactional and transformational leadership)








I needed to analyze marketing theories for the week 6 assignment. I didn't have much experience analyzing marketing theories - my review of online reviews does not focus on the marketing aspects. Also, years ago in undergrad, when I had to choose between marketing and computer studies, I chose to take the computer studies courses. I ended up selecting marketing theories that intersected with areas in my background. I used a tea business example, which was based on my research into a tea business.
Here is the paper: https://fahmeenaodetta1.files.wordpress.com/2018/09/moorefbus7110-6_final.docx
(one of the few saved in my Wordpress account)


















Note: Updated LinkedIn profile to indicate that I changed major at the U of Guyana. My first major was Public Management.