Trust in Web Retailing

Trust is important. Customers are more likely to purchase items (such as food) from a retailer he/she trusts. In the area of online reviews, users are more likely to act on a recommendation from a review he/she trusts (thinks is fair and balanced rather than one-sided, is from a recognized expert, provides pictures, and so on).

In web retailing / electronic commerce, customers are more likely to trust a retailer that has more security features. Security is a big issue. If the customer suspects that his/her information could be compromised during transmission or when in the possession of the retailer, then he/she is less likely to purchase items.

I found research that showed the quality of the user interface of a website also impacts trust in web retailing. The research found there is a strong relationship between interface quality and trust. Here is the paper:

The impact of interface usability on trust in Web retailers
By: Marie Christine Roy, Olivier Dewit, Benoit A. Aubert
https://www.emerald.com/insight/content/doi/10.1108/10662240110410165/full/html

 

 

 

 

 

 

Smartwatch Interface Design

The article for today is:

Exploring the interface design of assisting children to find books in the library using smartwatches
By Wei-Ching Wang, Chun-Ching Chen, Ko-Chiu Wu, 2017
https://ieeexplore.ieee.org/document/7991154

It includes designs for a smartwatch that children could use to find books in the library. Different designs/solutions are needed for children because they are likely to use the "standard" devices incorrectly. The researchers used information from (expert) interviews as well as analysis of current products to assess the design for smaller interfaces. They came up with guidelines for the design of smaller interfaces - mobile phones, smartwatches. I know that navigation could be a challenge for smaller interfaces so I am happy that they designed the book-finding user interface and also prepared a navigation flow of the smartwatch interface. Navigation affects usability.

 

 

 

 

 

UI Design Principles

I found an interesting article on user interface design principles that would lead to improved usability for users with limited computer background. The article looked at specific categories of users that includes elderly users, children, and users with mental and physical disorders. I am happy to see design principles for these user interfaces. These principles would increase the chances of success when designing the user interfaces. Here is the article:

A review on user interface design principles to increase software usability for users with less computer literacy
By A. Darejeh and D. Singh
https://www.researchgate.net/publication/277589616_A_review_on_user_interface_design_principles_to_increase_software_usability_for_users_with_less_computer_literacy

My background includes experience as a Substitute Teacher which means that I worked with children in the past. I am interested in principles, ideas, standards for improving usability for children (with limited computer background). Over the next few posts, I will concentrate on collecting journal articles for this area. I have ideas of my own.

Calendar I Designed

Today I am thinking of the calendar I designed in 2015 - I don't believe it was that long ago. I am proud of that calendar. It pulled together some excellent quotes/lessons. My aunt loved it too. She suggested that I market it to companies.

(Image for month of June from calendar. Document available at: https://docs.google.com/document/d/1sQd0-sxsdwA2zm5U-HnISlu4W7zOGs0PwYNaVjMS1gY/edit?usp=sharing)

I guess I should be thankful I was involved in UI design at the ICF/Lockheed Martin job. They suggested that the Analyst be involved in designing the user interface to go along with use cases.

Maybe I should have made UI design (or usability) one of the research areas/topics on my LinkedIn profile. It could replace video, but that is an important topic too. I tracked design-related activities/papers in a separate blog: http://moorefo1designresearch.blogspot.com/