Consumer Analytics

I recently updated my research areas in my Research LinkedIn profile. The two changed areas are shown below.

Usability is now Usability and Consumer Analytics. These days, Consumer Analytics is major. I am amazed at the quantity of information collected on the consumer. For example, Google collects lots of personal data on users/consumers of its Gmail service and Maps. Data from Gmail, such as keywords in an email, is provided to Google’s search engine. Maps collects location and other data. An interesting paper on Consumer Analytics is:

Big data consumer analytics and the transformation of marketing
By: S. Erevelles, N. Fukawa, L. Swayne
https://www.sciencedirect.com/science/article/abs/pii/S0148296315002842

Where In The Process

While reading a paper on innovation for continuous product development, I discovered that there are different opinions about where the generation of ideas (innovation) should occur in the product development process. One model says that the creative ideas should be generated only at the beginning (see below). Another says it should occur throughout. This issue is somewhat similar to, and maybe related to, the use of marketing staff in the product development process - the subject of the marketing paper I submitted for publishing. In the paper, I looked whether marketing staff should be used only at the end of the process. Very interesting.

 

 

 

 

 

 

Org Paper Status

The Venn diagram is interesting. It could be more complex since other relationships could be included/shown in the diagram. I am thinking of the options.

 

 

 

 

Organizational Structure Paper

I made a lot of progress on the organizational structure paper. I decided to include two examples of how companies are structured to compare to the theory. The findings are interesting. I think the paper will be accepted for publishing.