My PhD paper on how website design affects customer/consumer complaints touched on pain during shopping. That was surprising! I didn't think of the paper when I saw the call for research on pain and posted about it (link to post: https://fahmeenaodetta.blogspot.com/2023/06/the-topic-pain.html). There really is a need for research in this area.
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Tuesday, August 8, 2023
Pain research
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