Just today, I thought of the utils (utility) concept in economics. I believe it is the satisfaction derived from consuming a good or service. People enjoy (derive satisfaction) from consuming goods such as a burger or shoes. Consumers often consider the relative satisfaction/utility of goods when making purchasing decisions.
I thought of utils because of my recent review of research/studies on usability. In information technology (IT), researchers measure satisfaction/preference, ease of use, and so on for websites and products. For example, in one article, the researchers tested how consumers would respond to a new idea for banking websites. Would the consumer prefer the new idea, find if more useful? This is all related to the utils concept in economics. The IT approach to measuring user satisfaction may be useful for measuring utils.
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Usability is a challenging topic and there are outstanding, capable professionals in the field (See my post on renowned usability expert J. ...
I completed 11 signature assignments - significant papers with original ideas. In one paper, I foresaw specific problems at a major company. In another, I designed a study (with statistical analyses) to explain why videos do not significantly enhance or improve online reviews. I worked alone. My signature assignments available at: https://fahmeenaodettasignaturepapers.tumblr.com
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Saturday, October 1, 2022
Utils And Usability
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